Individual Creativity Exercise



Brief description of creativity technique

LOESJE is a technique that originated in the Netherlands in 1983. The basis of the technique is to write short thematic slogans that invite constructive discussion. The slogans can also be presented as posters. It is a technique based on playing with words, which allows one to go beyond the usual language patterns and effectively activate creative thinking. 

The effect of using this technique is to stimulate the audience to reflect, as well as creative and imaginative thinking, and to make them aware of the possibility of influencing their immediate environment.

The texts that are placed on printed materials (posters, postcards, stickers) are usually created in the framework of creative writing workshops, and they aim to share ideas and concepts, to express one's own opinions using short slogans. Loesje workshops are an opportunity to express one's views and inspire action, especially in the immediate environment.

Loesje is a great tool to use in stimulating creativity among employees/teams by using words as a tool for synthetic thinking as an element of goal orientation. LOESJE Enhances creativity by writing short subject slogans that invite constructive discussion. It eliminates established patterns and activates creative thinking. The evaluation of the use of this creativity technique is case-dependent, qualitative, and linked to the ability to achieve a goal.

The Loesje development process contributes to the development of various soft skills that are highly needed on the labour market, including problem-solving skills, analytical skills, openness, the ability to concentrate, and creative thinking skills.


Exercise for skills at the level of:






Learning objectives of the exercise

The rationale for using Loesje technique is to develop the necessary skills and openness to go beyond the usual language patterns and effectively activate creative thinking.

Developing these soft skills in students is very important for their professional future and is expected in business and increasingly desirable from the point of view of the changes observed and forecasted in the labour market.

The Loesje technique requires having a rich vocabulary in one's native language. The technique is a kind of word game in which words are used creatively to represent synthetically in a given word or slogan e.g. a certain idea. It is mental gymnastics, so students should be motivated to expand their vocabulary. In addition,, it does not require any special conditions and adaptations considering the stage of teaching in which it is to be implemented.


Skills developed/enhanced by the exercise









Tolerance of ambiguity, uncertainty and complexity

Others, please specify



Critical Thinking

Divergent thinking skills


Negotiating skills


Strategic thinking




In person: the duration may vary depending on the writing session.


Online: same as in person


How many people are needed?

Teams of 5-10 students each.


Materials required

In person: a sheet of paper/dashboard and stickers to write ideas or a collaborative diagramming tool (Mural, Realtime board, …)


Online: a collaborative diagramming tool (Mural, Realtime board, …)


Instructions for conducting the exercise

Step 1. Facilitator divides students into teams

Step 2. Facilitator introduces the students to Loesje's idea definition together with practical examples of its use. This is an important part of helping students understand the method. Inspire students to discover patterns and strategies used by nature and emulate them when designing their own solutions to problems.


Step 3. Facilitator sets objectives, discusses tasks and exercises, and specifies how the result obtained will be used.


Step 4. The students get their own paper, and the papers are circled between the participants. Everyone can write words, poems, short texts, questions, make drawings, and associate on each paper, before passing it on to the next participant. Everyone can react to what others have written, improve on their texts, create variations, ask questions, and tell anecdotes and much more.


Step 5. After an hour or more the papers again circulate, but this time the students circle their favourite text proposals to create the finished posters. This is the final editing of a good poster (it should be positive and progressive, tickles the mind, makes people smile, criticises without judging, makes people think, and shows people a new way of looking at something they’d taken for granted).


Case study from desk research

Supporters of the technique are active in several nations, among others, in Poland as part of the Loesje Polska Foundation.

The Loesje Polska Foundation operates as part of an international network coordinated by the Loesje International Foundation. Good practices can be found, among others, in the Foundation's Activity Report.